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Understand the Value of Using A REALTOR®

 

Value of a REALTOR®

All real estate licensees are not the same. Only real estate licensees who are members of the National Association of REALTORS® are properly called REALTORS®. They proudly display the REALTOR "®" logo on the business card or other marketing and sales literature. REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict Code of Ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again.

Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.

Why Use A REALTOR®

Today's buyers and sellers agree. In 2012, a full 89 percent of buyers used a real estate agent, and so did 88 percent of sellers. Realtor® representation during a real estate transaction is important for both buyers and sellers. Here are six of the reasons:

Fiduciary responsibility

When you work with a Realtor®, their fiduciary responsibility is to you. That means you have an expert who is looking out for your best financial interests, an expert who's contractually bound to do everything in their power to protect you. That's big — the value of that commitment cannot be overstated. "For more than 100 years, Realtors® have subscribed to the NAR's strict Code of Ethics as a condition of membership," says National Association of Realtors® President Gary Thomas. "Realtors® have the expertise and experience to help sellers protect their investment and help buyers build theirs."

Protect Your Home Tax Deduction

Don’t let Congress take away your Home Interest Deductions!
Changes to the Mortgage Interest and Real Property Tax Deductions will harm the financial stability of American families. Urge Congress to oppose any changes to income tax deductions on your home.

Send a letter now!

 

REALTOR® Designations & Certifications

Designations demonstrate the additional training and professional development that a REALTOR® has attained after getting their initial license. They serve to differentiate members in a competitive market. But it can seem like alphabet soup sometimes when you see all the letters after a REALTOR®'s name. Find out what it all means with this guide to designations and certifications from the National Association of REALTORS®.

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